HOW TO USE EMAIL A/B TESTING TO IMPROVE CONVERSION

Now you must have been thinking of what to test? Right Well, here is a complete checklist of what you should be testing while thinking of an A/B email test. All these testing can be done using a good email marketing tool. 1. Subject lines The title is quite possibly the most conspicuous component of your mission when seen in the inbox. So what sorts of tests would you be able to run in your headlines to attempt to drive expanded opens? Here are a couple of thoughts: Length: Optimal length is around 61-70 characters. Word Order: Must be clear, penetrable, and accurate. Content: Testing different pieces of content as the subject line can be a great way to improve your email open rates. Personalization: